Nobukhosi Ndlovu: Conquering the foods business in Zimbabwe

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“I wish someone had told me that being an entrepreneur is not easy,” . “Though it is the best thing anyone can do, being employed by someone else is definitely a lot easier. But I’m proud I started Nutrie Foods and that everyday l face challenges that I overcome. God has always given me the strength to go on and I will never give up.”

Nobukhosi Ndlovu read once somewhere “Whenever you want to give up, just remind yourself of the reason why you started.”

Those words get her though each day when she rises at 5 am and works long hours to grow her food processing business, connect with local farmers and customers, and acquire the capital she needs to fill demand and make the Nutri brand a household name in Zimbabwe and beyond.

“I wish someone had told me that being an entrepreneur is not easy,” the 30-year-old Zimbawean said.

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“Though it’s the best thing anyone can do, being employed by someone else is definitely a lot easier.

But I’m proud I started Nutrie Foods and that everyday l face challenges that I overcome. God has always given me the strength to go on and I will never give up.”

Born in Gweru, smack in the middle of Zimbabwe, Ndlovu was one of 12 children. She inherited entrepreneurial genes and aspirations as her parents were farmers, owned a grocery store, and operated a trucking company.

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“I always dreamed l’d be as successful as they were and own my business. I saw how people respected my mother, and l thought it would be great to employ other people and have such an impact on their lives.

Every school holiday, l would work at the shop and saw myself as the owner. My parents gave me a lot of responsibilities and always asked my input on decisions regarding the business.” Read full story

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