Govt geared to rebrand Zim’s image

Govt geared to rebrand Zim’s imageThe 2017 edition of Sanganai/Hlanganani World Travel Exhibition has taught the country how to improve brand Zimbabwe with government now focusing on rebranding the country’s image to the world.

Zimbabwe’s brand has been at the receiving end of the international media as they are promoting their owners’ hostility towards the nation, prompting government to intensify its marketing strategies.

The Permanent Secretary in the Ministry of Tourism and Hospitality Industry Dr Thokozile Chitepo said the 2017 edition of Sanganai/Hlanganani Expo was an eye opener as it gave her ministry an opportunity to bring in fresh ideas towards marketing brand Zimbabwe.

Some of the exhibitors who took part at this year’s edition of the travel expo said they managed to network and appreciate the country’s tourism products.

The Sanganai/ Hlanganani World Travel Expo was celebrating 10 years of existence with buyers from 53 countries gracing the occasion that gave Africa a chance to market its rich cultural values.

Source: ZBC Online

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